We recently conducted one of our strategy sessions for the charity Tommy's who help mothers with birth difficulties and complications.
They had these nice words to say about the session,
“We took part in a social media session with Di from Live Insights at the end of 2012, to review what we learnt from our social media activity in the past year, and to build that in to a strategy for 2013. In the half-day session we covered a lot of ground, and by the end of the session we came away with clearly-defined goals for 2013, and a manageable strategy for how we were going to achieve them. Di’s session really helped us clarify and streamline our ideas, and it was a very valuable session in terms of identifying how a charity like Tommy’s – with a very small team – can build its social media activity and audience, in a manageable way. We would certainly recommend Di and Live Insights for anyone needing a hand to cut through the social media ‘noise’ and define their own voice and strategy.
”Vicky Hartley, PR Manager for Tommy’s
For further information on our strategy sessions or our other range of services email info@liveinsights.com
Get more out of your Social Media activity in 2013! Keeping active on social media takes time, effort and investment. Indeed the more people you attract, the more time, effort and investment it takes!
But how sure are you that you are using your resources in the best possible way? Have you got the right channel mix? Are you attracting the right audience? Are you saying the right things? Is your content being discussed and shared as much as it could be? Maybe it's time to take a step back and review where you are with your social media activity and where you are going?
Liveinsights Social Media Strategy sessions help you do just that. In just 3.5 hours, we will take you through a very focussed process that will enable you to,
Review your activity to date – what has worked well and not so well?
Define your overall commercial objective
Set clear goals an milestones
Outline your action plan for achieving these
Specify how you will monitor progress
Decide how you will recognise ‘success’
The sessions are quickly followed up with a report capturing all of the outputs from the session in a format that will form the basis of a 12 month plan for successful social media activity in the coming year.
The strategy sessions are held at your own premises and can involve up to 8 participants The cost of the sessions including the report is £799 + VAT (special rates are available for NFP organisations) For bookings or further information please contact info@liveinsights.com
There are many voices across the internet giving their two cents on what makes branded content go viral, with recurring recommendations to inject humour, capture a moment, use shock factor or sentimentality. Whilst undoubtedly the most popular viral videos do include at least some of these elements, beyond the content itself, what single sentiment unifies the most popular brand videos on the web?
Perhaps the most obvious yet overlooked characteristic which unites viral campaigns is their consistent departure from traditional advertising and promotions. Rarely do we see heavy logo incorporation, branded messages brought over from print advertising or even recurring themes from TV campaigns. The message must be as fresh as the delivery method.With new content being pushed forward at an incomprehensibly fast rate, a rehashing of the old simply does not encourage sharing.
Establishing then that content must be fresh, what is the unifying character behind the most shared media? Examining the most popular videos, it is the brands which ‘peel back the seal’ and expose the reality of the organisation or the product which users find most engaging.
$1 Shave Club the high profile video with over seven million views, demonstrates its authenticity with straight talking language, clear facts and a setting inside the factory.
Red Bull's most popular extreme sports video is not a flashy set in a California skatepark but rather shows the Scottish mountain biker Danny Mcnantyre on an authentic route home across Scotland with multiple real world local landmarks marking his journey.
Bodyform scored a win with their response to a Facebook comment on their page which itself went viral, relating to the use of dishonest advertising. Their response was humorous, to the point and perhaps most importantly, was upfront and open about why their adverts were styled in a such a manner.
It seems then for a brand to really connect with an online audience the uniting theme is reality. Stay grounded, ‘lift the veil’ and most of all show real honest integrity.
