The Liveinsights Blog

Monday, 21 February 2011

HOW TO: Deal With Negative Online Sentiment About Your Brand

HOW TO: Deal With Negative Online Sentiment About Your Brand
Posted by Liveinsights at 23:23
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Who is saying what about your brand right now? At Liveinsights we’re actively listening. We’re tuned into the customer conversations about your brand that are happening online right now. We find the most important topics and trends and turn them into relevant, true, realtime insights - those ‘1 things’ that give you competitive advantage. ‘1 things’ research is different from traditional research. Traditional research focuses on the questions YOU want to ask which may not be of interest or even relevant to your customers. We turn that around to give you a different perspective. We focus on what your customers are already talking about - because if they’re talking about it, it must be important. Once you know what the ‘1 things’ are you can join the conversation and respond, in real time, to your customers’ emerging needs and desires Don’t you need to know what your customers really want to talk to you about?
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