The Liveinsights Blog: REVOLUTION with Brian Solis: Guy Kawasaki

The Liveinsights Blog

Monday 28 March 2011

REVOLUTION with Brian Solis: Guy Kawasaki

Posted by Liveinsights at 18:20

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Liveinsights: Who is saying what about your brand right now? At Liveinsights we’re actively listening. We’re tuned into the customer conversations about your brand that are happening online right now. We find the most important topics and trends and turn them into relevant, true, realtime insights - those ‘1 things’ that give you competitive advantage. ‘1 things’ research is different from traditional research. Traditional research focuses on the questions YOU want to ask which may not be of interest or even relevant to your customers. We turn that around to give you a different perspective. We focus on what your customers are already talking about - because if they’re talking about it, it must be important. Once you know what the ‘1 things’ are you can join the conversation and respond, in real time, to your customers’ emerging needs and desires Don’t you need to know what your customers really want to talk to you about?

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